Fed: Shoppers lost in choice

AAP General News (Australia)
02-28-2001
Fed: Shoppers lost in choice

CANBERRA, Feb 28 AAP - Australian shoppers were drowning in a sea of choice and losing
important shopping skills, a national forecasting conference was told today.

Shoppers were now cynical towards claims of freshness and quality by food producers,
the Australian Bureau of Agricultural and Resource Economics conference was told by Gawen
Rudder, a food strategist with the advertising agency John Bevins.

Mr Rudder said shoppers had demanded an increase in the choice of foods, particularly
fresh produce, several decades ago because of a dearth of choice.

But now …